KMO Development Group, Inc.

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Industry: Restaurants

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Back Yard Burger in Charlotte, North Carolina

Back Yard Burger
Charlotte, North Carolina

The Situation

A new franchisee of a new-to-the-market concept wanted to penetrate the greater Charlotte DMA as quickly and efficiently as possible. The client also needed financing and construction management services to meet their expansion program goals.

The Solution

Through detailed demographics, growth models, traffic counts and restaurant demand studies, KMO conducted a market study of the greater Charlotte DMA. KMO proposed an “outside-in” penetration plan to access the rapidly growing but still available “outer-ring” of the market first. This allowed the client to move quickly while taking advantage of relatively low property prices as the market grew to him.

KMO provided a full service, turnkey solution for the client, including the market study, site search and selection, property acquisition, entitlement, financing, permitting, construction document management, construction management, equipment procurement and installation. KMO managed this entire process through its proprietary program, The Restaurant Venture Growth Plan™. Within 24 months of engagement, KMO had opened five stores, with five more in development and 40 identified sites available for future development. KMO continues this client’s expansion program of six to 10 stores per year.